Winning the competition battle in a healthcare business
Looking at significant growth of new IOLs, devices, technologies, and new private clinics, we all feel the competition temperature increases. But it seems that the most important trend in medicine is still unclear to many industry players. It is about being consumer-oriented. I am not talking about something evident like "focus…
Oleksii Sologub
Strategic Advisor in Premium IOL Adoption
From the AVSologub archive · preserved with its original publication date
Looking at significant growth of new IOLs, devices, technologies, and new private clinics, we all feel the competition temperature increases.
But it seems that the most important trend in medicine is still unclear to many industry players. It is about being consumer-oriented.
I am not talking about something evident like "focus on patient". It is about the impact of information, attention and engagement of patients, who at the end of the day pay all our bills.
We do underestimate power of internet, search engine and power of a patient, which become stronger.
Those who understand that will win.