Strategic thinking lifehack
Business development strategy, or how to understand your business key benefits to grow or boost the sales
Oleksii Sologub
Strategic Advisor in Premium IOL Adoption
From the AVSologub archive · preserved with its original publication date
Modern medical technologies grow fast.
And any new technology, despite its advantages, has a lot of obstacles to winning customer hearts.
Finding the critical differentiation point and building a communication strategy to win is a task that must be running constantly and continuously in focus.
It is not an easy task. That's why we need all the brain power, but the secret is not to "focus hard" all the time but to load the data, think, reflect, let the brain relax, and switch to another activity.
This mechanism is well described by Kahneman in Fast And Slow Thinking book.